EM – A West Elm furniture designer is going viral on TikTok — but not for his designs

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At House Beautiful, we believe certain house brands are synonymous with chic interior design — one of which is West Elm, the popular contemporary retailer owned by Fortune 500 company Williams-Sonoma, Inc. But the latest talk of the town on TikTok deserves it the corporate press for a different reason – uh, person. Meet West Elm Caleb.

I stumbled across West Elm Caleb Tiktok and how had this man dated every girl in NYC… IS NOT TIRED pic.twitter.com/VnpE1v0kLx

The 25 year old furniture designer from West Elm by the name of Caleb Hunter’s caused quite a stir around the internet… but not for anything interior design related. Instead, Hunter has earned a reputation for being something of a devastating playboy — sending out copied texts, renaming Spotify playlists to make them appear made exclusively for one person, and disappearing off the face of the earth after weeks of consistent communication — among countless women in their 20s using dating apps in New York City. At the time of writing, there have been more than 2.1 million total views of TikTok videos with the hashtag #WestElmCaleb and countless tweets — one crediting Caleb as “the working woman’s Pete Davidson.”

Of course, it’s not uncommon to be led by an overly confident guy (there’s a reason Olivia Rodrigo’s “good 4 u” was such a hit!), but the John Tucker Must Die vibes of this particular one Man exposed in real-time on TikTok creates quite a social media conversation.

Do you want to update me??? a man??? in new york????? What if he’s the next west elm Caleb I can’t handle that

Now you may be wondering why Caleb’s job is being dragged into this? Well, because according to many reports, it appears he gambles up his job for bonus points between his many dating app matches (one TikTok user claims he brought up his job completely unsolicited). While it’s highly unlikely that Caleb will be the next Charles Eames or Warren Platner, we can’t blame a guy for trying.

In another TikTok video, a screenshot of Caleb’s Hinge profile shows that one of his requests made it clear that he doesn’t give discounts on West Elm furniture (a girl can dream!). Luckily, however, West Elm is currently offering up to 40% off ready-to-ship furniture *and* up to 20% off best-sellers in stock – and you can shop our favorite picks below.

While one TikTok commenter speculated that this is all just is a West Elm marketing ploy, we can’t help but wonder: where is our Aidan in a sea of ​​West Elm Calebs?

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