EM – Banyan Tree Group doubles brand presence

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The Banyan Tree Group will double its presence of 54 properties in 23 countries by 2025.

At the same time, the company will introduce five new brands over the next 18 months.

The expanded global portfolio of ten unique brands will enable the group to increase its impact in the countries in which it operates while taking advantage of the growth opportunities after Covid-19 through targeted travel.

“We have always believed that tourism can be a powerful force to drive positive change.

“It is the mission of our generation to move forward better together with our partners and guests and to redefine what essential, purposeful and responsible travel looks like in this next era,” said Ho Ren Yung, Senior Vice President, Brand, at Banyan Tree.

During 2022, the company will launch the new Garrya, Homm and Folio brands, as well as two new brand extensions to Banyan Tree called Veya and Escape.

Each of the five new brands to hit the market are responsive to macroeconomic and regional trends in travel accelerated by the effects of Covid-19, such as resort conversion opportunities, emerging second category tourism destinations, and a greater desire for Well-being and sustainability. conscious travel offers.

“This expanded multi-brand ecosystem strengthens our strength in the lifestyle spectrum in Asia and at the same time diversifies our offerings to meet the changing needs of diverse, affluent travelers around the world,” said Eddy See, President of the Banyan Tree Group.

“As an independent, mission-oriented company with our core DNA for wellbeing and sustainability, we define what ‘good growth’ looks like.

“We strive to be a role model and leader in our field and to enable our guests and employees in all the communities in which we serve a better life.”

This year the Banyan Tree Group signed 20 hotel management contracts worldwide including Benin, Mexico, Greece, Saudi Arabia, Korea, Thailand, China and Vietnam.

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