EM – The way we buy cars has changed forever – we just don’t know it yet


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In the 1980s, Find My EV founder David Mitchell appeared on the game show Perfect Match – a result of going to an audition to endorse a friend who wanted to be on the show. Turns out he couldn’t juggle and David could – those are the sliding-door moments in our lives. Something about Perfect Match must have got stuck in David’s mind because now, over 30 years later, his website matches EVs and people based on questions about the driving needs and personal preferences of the driver.

Why does someone need a different website about cars? Well, it turns out that switching to an EV isn’t as easy as going to the dealer you have been going to for years and walking with an EV. Your favorite brand may not have an electric vehicle yet. Even if they do, it’s expensive and most likely the seller doesn’t know much about the car and there are countless horror stories of customers being actively distracted from their search.

But change is inevitable. It’s all about the time frame. Since Australia stopped making cars over three years ago, we won’t be deciding when that is, so we have to look at what the automakers are saying. Jaguar will be all-electric by 2025; Bentley, Volvo and Ford will be represented in Europe in 2030; and GM is aiming for 2035. China is on the rise, already selling millions of electric vehicles a year. Other manufacturers have been heavily involved in the development of electric vehicles, including Volkswagen, Hyundai, and Kia. Even Toyota, widely viewed as an EV straggler for being persistent with mild hybrids and pursuing hydrogen fuel cell electric vehicles (FCEV), is finally launching a BEV through its luxury brand Lexus and its BZ vehicle line.

Personally, I assume that you won’t be able to buy a new Internal Combustion Engine (ICE) vehicle in Australia after 2030, but I’m probably conservative.

Before we get into hydrogen vs. batteries, charging station availability and “But I have to At least once a month a caravan with a caravan without stopping … ”from Sydney to Perth, let’s take a look at the current sales paradigm. While the product could change from fossil fuel vehicles to electric vehicles, the product-centric sales channels are not. You’re still browsing the classifieds or their current equivalent and going to a dealer where the seller is trying to sell you product-oriented accessories like window tinting or anti-corrosion, or if it’s an electric vehicle, a home charging station before handing it over to the Service and on. It’s not their fault, it’s the way the industry is structured and incentivized.

At Find My EV they have a very different vision that EV consumption is a person-centered process and part of a lifelong relationship that goes beyond the vehicle.

Mitchell writes: “Why do we believe this? Because we see electric cars as differently from fossil fuel vehicles as smartphones from landline connections. The only thing they really have in common is a wheel on every corner. An electric vehicle is not only a means of transportation, but also a large part of your electricity consumption; a battery on wheels connected to your home; and a channel for services such as maps, route planning, and entertainment and enrichment in the car. No more fuel vouchers from supermarkets and shop-a-dock. What better place to influence where you shop than with the vehicle that takes you there? In which case, why not include most of these services in the point of purchase?

“So how do we bring this vision to life? By 2025, you will be using customer-oriented transport and services in Find My EV. We help you to find the right electric vehicle for you. To do this, we will ask you about your driving needs if you have not given us permission to suck up the personal transport information that Google has undoubtedly been storing for years. Then we will help you select a vehicle and a consumption pattern that suits you – be it direct purchase, leasing, subscription or sharing. After all, we bundle electricity and other services in order to achieve a permanently service-oriented result. Basically your own perfect match.

“Are we there yet? Not quite. At the moment we have all the EV and PHEV available, as well as some that will soon be available in the Australian market, in our database and a simple question-and -Answer interface to determine your driving habits. We then calculate an individual match score for each vehicle based on your requirements and classify it in the search results. We have tried to present you with a range of information that is relevant to you. Stars for the day and weekend range, a smiley if you can charge overnight with a simple charger and how many minutes it would take to increase 100 km of range at the car’s fastest possible charge rate. There are links to the brand and pre-filled searches for new / Used vehicles at Carsales, we don’t sell anything, and our first free, value-added service is to ask you to book a test car stop helping a dealer who actually owns this electric vehicle and wants to sell it to you, and not just coaxing you into an ICE that they want to move (we’ve heard some horror stories). But we’re only at the beginning.

“We are actively looking for partnerships with companies that want to sell services and products to EV buyers but do not offer their potential customers a reason to visit their website as they are still in the product-oriented mindset.

“To wrap up a personal note, I’ve crossed with Seabourn a couple of times for my sins. What I’ve always noticed since stepping on the ship is that it’s all about my experience. They don’t care who I bought my ticket from or how much I paid, they just want to make sure that when I end up walking down the gangway, I have no doubt about who I’m going to be going next time. That’s our ethos at Find My EV. We want a relationship for life, not just the next transaction. ”

David Waterworth is a retired teacher who spends his time looking after his grandchildren and making sure they have a planet to live on. He owns 50 Tesla shares [NASDAQ: TSLA].

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