« This is not helping us. Bro who the hell thought of this?? People need to see what’s going on. »
The campaign began in the music industry, with record executives calling for a cease in operations in order to « disconnect from work and reconnect with our community » before it spread across social media.
Rihanna went as far as to shut down operations across her business empire, revealing Fenty, Fenty Beauty, and Savage X Fenty would be shut down for the day.
yo edit your hashtags on IG if you’re doing this. make it #BlackOutTuesday and not #BlackLivesMatter https://t.co/pWazxzQiPF
At such a critical time as protest swells globally and police response escalates, the viral co-opting of ‘blackout Tuesday’ (a movement originally started by Black women in the music industry to encourage serious conversations in the workplace) feels like censorship at scale
This blackout Tuesday is essentially a censorship on things happening in the BLM movement. All the black images/ squares are literally clogging up the hashtag and making it hard for people to spread useful info on BLM.
this is not helping us. bro who the hell thought of this?? ppl need to see what’s going on https://t.co/fN492qsxaa
@_DeeDogg7 it’s information that needs to be spread! the movement needs to be pushed forward! not silenced for a day.
i just really think this is the time to push as hard as ever. i don’t think the movement has ever been this powerful. we don’t need to slow it down by posting nothing. we need to spread info and be as loud as ever. https://t.co/9nvy3HodjD
fuck no first of all. the major release day is FRIDAYS. tuesdays not a big deal. no releases should come out at all for the week shit maybe for the month. and if they do, these companies need to pledge to giving the Black artists who release ALL THE MONEY MADE FROM IT. fuck it. https://t.co/S6lNSqvO4x
deffo don’t think it’s a conspiracy. but when people click that hashtag, they need to see what’s going on. they need to see it harshly, vividly, accurately, in their faces. https://t.co/5iE2tRbnqa
now, #TheShowMustBePaused innitiative started by two black women Jamila Thomas & Brianna Agyemang dedicated to disrupting the music industry for a day… love that.
seen less of that tag and proper info on that…
industry folks need to specifically boost the ORIGINAL info
i don’t want anyone thinking that’s what i called out as bullshit earlier. what i called out was a bunch of suits on instagram saying black out tuesday for the industry. with no context. no nod to the original organizers or the original flyer.
Instagram, Black Lives Matter, Social media
World news – US – Celebs Including Lil Nas X And Kehlani Are Calling Out The « Blackout Tuesday » Instagram Campaign. Here’s Why.