Ebene Magazine – Netcore Cloud & Blueshift supports APAC B2C companies in accelerating customer loyalty – Exchange4media


The partnership will combine Blueshift’s customer data unification and real-time AI-powered decision-making with Netcore’s intelligent multi-channel delivery solutions and marketing services.

Netcore Cloud, Asia’s e-mail & multi- Channel Campaign Supplier, today announced a partnership with Blueshift, San Francisco, the leading SmartHub customer data platform (CDP), to help APAC B2C companies accelerate their vision of intelligent customer engagement. The partnership will combine the best of the unification of customer data from Blueshift and real-time decision-making based on AI with the intelligent multi-channel delivery solutions and marketing services from Netcore.

The Netcore platform bundles the multi-channel delivery via email, SMS and mobile push notifications, as well as an AI layer that brands can use to improve their customer loyalty campaigns. Netcore serves leading FSI companies in India, Asia and MENA as well as 70% of the B2C unicorns in India and Southeast Asia such as Flipkart, Swiggy, Lenskart, MakeMyTrip, Dream11, Unacademy, Oyo, OLA, Nykaa, Traveloka, Tokopedia, GoJek and Bukalapak

Blueshift’s SmartHub customer data platform combines the data loyalty of a CDP with a marketer-friendly decision-making and orchestration engine. This unique combination enables marketers not only to standardize 360-degree CX data (« CDP »), but also to make AI-supported decisions from large amounts of data (« Smart ») and to make decisions at every point of contact on the customer journey to distribute (the « Hub »). Blueshift works with leading global brands like Discovery Inc., Udacity, iTalki and BBC and showed in a recent study by Forrester Research that it achieved a 781% ROI.

« With the increasing urgency of digital transformation We have seen increased demand for a SmartHub CDP that can not only unify silo data, but also unify silo experiences, ”said Josh Francia, Blueshift’s chief growth officer. We’re excited to be working with Netcore to help consumer brands in APAC connect all parts of their customer journey. « 

 » This partnership will help turn real-time decisions into action. Imagine an out-of-lab platform that provides information not only at the time of merge but also at the time of engagement, ”said Amit Ahuja, senior vice president of Netcore. « The ability to orchestrate personalized engagement plans at the right time with the right channel and content is simply effortless, even on a scale. »

Relevance to communication is key and also a performance factor in any area of ​​the Engagements. This combination of Blueshift and Netcore will bring a high level of efficiency as customers can be reached at the right time, in the right place and with the right message.

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