Why technical optimization is important in SEO ? – CAMEROON MAGAZINE – CAMEROUN INFO – CAMEROON NEWS

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    Search engine optimization (SEO) continues to be an essential part of any digital marketing strategy. Although we like to talk about the latest digital marketing tactics, search engine optimization is a reliable pillar and will remain so in the near future.

    However, when designing a global referencing strategy, most digital marketers devote their time to several things. The choice of high-level keywords to target is obviously an important step. Integrating these keywords into high quality content may be your next goal. At the same time, it is also essential to create back links.

    All of these on-page and off-page SEO strategies are necessary elements. However, the technical optimization of search engines is just as important to create a good referencing. By focusing on the architecture of your website and ensuring that Google can properly crawl your website, you will allow your website to increase its ranking in search engines.

    There is not a single plug-in or hack that can help your website to have a "perfect" technical referencing. That said, there are a whole host of things you can do that, collectively, can dramatically improve your technical SEO and put you ahead of the competition.

    Why do you want to give priority to technical referencing ? well, because technical referencing is what lets search engines like Google know you have a great website. This is important because it can make search engines rank higher. After all, Above all, they want to present users with the best possible results for the key words they have chosen., and technical referencing is a way to make sure that your website meets the requirements.

    If Google prioritized web pages that are slow, who do not respond or who are confusing for navigation, Google users would be more likely to take their search queries elsewhere. So, if your website loads quickly, has no dead links and is secure, Google crawlers will give it an extra boost in search rankings.

    The reasons for this are obvious. Creating a solid technical basis for your website will go a long way in satisfying and delighting your users.. Search engine crawlers take into account and prioritize your website over others that offer slower and more buggy experiences.

    Technical SEO is definitely something you should take seriously. So, what are the things you can do to improve your technical referencing ? Although it is impossible to list them all in this article, here are some of the most important things you can do.

    First of all, make sure your website is optimized for mobile devices. This is an important point, as more and more users are now surfing the Internet with their smartphones. Google and other search engines therefore prioritize websites that offer an excellent mobile browsing experience.. Fortunately, search engines like Google have published mobile-friendly tests that can help you optimize your mobile website.

    The speed of the website also plays an important role. To get a basic audit of the current speed of your website, you can use a tool like Pingdom or Google PageSpeed ​​Insights. With this reference base, make sure you do several essential things. Consider enabling browser caching, Optimize your website images and allow compression on your site. These are small steps, but put together, they can make your website a lot faster.

    Ensuite, be sure to include an SSL certificate on your website. SSL certificates (secure sockets layer) provide additional security for visitors to your website. It protects the data, confirms identities and improves customer confidence. Therefore, by purchasing an SSL certificate, not only will you improve your SEO ranking, but you will add additional security to your website. It’s obvious, then if you have not yet obtained an SSL certificate, do not hesitate to do so.

    Finally, submit your sitemap to search engines. Sitemaps are basically lists of pages on your website. They are essential because they allow search engines to find and index your website. Fortunately, sitemaps are not that difficult to create. for example, if you use WordPress as your content management system, you can easily find a plug-in that will allow you to create a sitemap. Once your site map is ready, submit it to the Google Search Console and Bing Webmaster Tools. This will make it easier for these search engines to crawl your website..

    Technical referencing won't automatically take you to the top of Google or Bing. That said, ignoring the technical referencing will guarantee that it will not happen. Slow or buggy website will be punished by search engines, preventing you from achieving your digital marketing goals.

    For this reason, we encourage you to take technical referencing seriously. Audit your website and implement some of the suggestions mentioned above. To climb one by one the steps of visibility, these suggestions will go a long way in strengthening the technical referencing of your website.

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    Source: https://fr.cameroonmagazine.com/actualite-internationale/pourquoi-loptimisation-technique-est-elle-importante-en-rafarencement/

    Search engine optimization, Google Search, Web indexing, World Wide Web

    World news – FR – Why technical optimization is important in SEO ? – CAMEROON MAGAZINE – CAMEROUN INFO – CAMEROON NEWS

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