Ryan Reynolds’ ‘Free Guy’ is getting a new trailer on the post-bail release date

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Ryan Reynolds’ « Free Guy, » one of the big budget victims in the COVID-19 pandemic shutdown, has a sure release date this time around and a fancy new trailer to prove it.

The three main trailers for each of the film’s announced drop dates provide an interesting insight into the development of a marketing campaign.

In the action comedy directed by Shawn Levy, Reynolds plays Guy who realizes that he is a character in a video game. Jodie Comer (« Killing Eve ») plays Molotov Girl (in game) and Milly (in real life); Molotov Girl is also a character controlled by a real human who informs Guy that the game’s creator, Antoine (Taika Waititi), is going to shut it all down.

Here’s the new trailer from 20th Century Studios, which was released on Thursday and has a release date of August 13th.

For the curious, here is the first trailer (posted on December 7, 2019) for the original release date of July 3, 2020. It looks like a very different movie than the one promised in the new trailer. This version emphasizes Guy’s elements of action and apparently his free will (« Free » Guy, if you will).

The newer version also makes Molotov Girl spark for everything, including Guy’s revelation about the true nature of his reality. And that original ad begins with a stinging reference to the then-new parent company of the artists formerly known as 20th Century Fox: Disney.

When the pandemic thwarted the original July 2020 plan, 20th Century Studios turned rather optimistic a new release date: December 11, 2020. This announcement was accompanied by the second trailer of the campaign, which was released on October 5, 2020. This trailer shifted the focus to Guy and the chemistry of Molotov Girl before the current trailer shifted it more to Guy’s search purpose.

Warning: « Jeopardy » fans might get a brief cameo of the late Alex Trebek this second Trailer will be a little foggy.

Of course, « Free Guy » is just one of many would-be blockbusters hit by the pandemic. Among those postponed from 2020 to this year: Marvel’s “Black Widow” (postponed from May 1, 2020 to July 9, 2021) and “Eternals” (from November 6, 2020 to November 5, 2021); « Minions: The Rise of Gru » (from July 3, 2020 to July 2, 2021), « Jungle Cruise » (from July 2020 to July 30, 2021) and the supposedly last Daniel Craig Bond entry « No Time to Die » “(It went from April 2020 to September 2020 and now until October 8, 2021).

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Ryan Reynolds’ ‘Free Guy’ is getting a new trailer on the post-bail release date

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