Tasmania Tourism Drops Thermal Underwear Loan Plan

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Tourism Tasmania has halted an unusual campaign to lend thermal undergarments to tourists, who would then return them for use by others.

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Tourism Australia has revised a plan to let tourists borrow used thermal underwear.Source:Supplied

Tourism Tasmania has scrapped an unconventional plan to lend tourists thermal underwear for their holidays and return them for loan again.

Instead, the tourism campaign has been reworked as a limited clothing giveaway for tourists vacationing in Tasmania this winter.

Under the original plan, the long johns dubbed « Loan Johns: the underwear you share » would be distributed to arrivals at Hobart and Launceston airports, who could wear them during their stay and return them to the airport before flying home.

The thermals, made by Tasmanian company Smitten Merino, would then be chemically cleaned and redistributed.

Tourism Australia has revised its Loan John initiative for winter tourism.  Photo: Tasmania Tourism

Tourism Australia has revised its Loan John initiative for winter tourism. Photo: Tasmania TourismSource:Supplied

Instead of letting tourists borrow and return the thermals, a limited number are given away for tourists to keep.  Photo: Tasmania Tourism

Instead of letting tourists borrow and return the thermals, a limited number are given away for tourists to keep. Photo: Tasmania TourismSource:Supplied

That plan has now been changed « in response to the latest Covid-19 outbreak in Victoria, » a statement to news.com.au said.

But tourists may still be able to get their hands on a few fresh Loan Johns to keep – a limited number will be given away to arrivals at Hobart Airport on Friday, July 2, following a giveaway at Launceston Airport last weekend.

Passengers on a Virgin Australia flight from Sydney also received new Loan Johns ahead of the campaign’s launch on Friday.

Smitten Merino has signed a deal with Tourism Tasmania to produce 1,000 pairs of the sustainably made merino wool long johns worth $100 each, according to the ABC.

The Loan John campaign aims to promote Tasmania’s winter festivities during the low tourist season.

Hobart's annual Dark Mofo festival is a major tourist attraction in winter.  Photo: Jarrad Seng

Hobart’s annual Dark Mofo festival is a major tourist attraction in winter. Photo: Jarrad SengSource:Supplied

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“Tasmanians are a generous and creative group with a strong sense of community. We understand how to do winter properly and want to ensure our visitors are comfortable and warm on their off-season adventures,” said John Fitzgerald, Tourism Tasmania chief executive.

“Our tourism industry has also participated in this campaign with hundreds of off-season creative experiences that visitors can only enjoy in Tassie in winter.”

Tasmania is a popular destination for winter holidaymakers, especially for Hobart’s annual Dark Mofo festival, which kicks off on June 16.

Other events held in Tasmania during winter include the Huon Valley Mid-Winter Festival from July 16-17 and Tasmanian Whiskey Week from August 9-15.

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